Read in 60 seconds

The Internet is certainly a space for the attention span deprived masses - but this is the society we live in. Mobile phones, email, blogs, news bites etc ...

I have now read in several places (and backed this up with webserver log analysis on several sites) that the average amount of time spent on a website during a single visit is 60 seconds.

So guess what - posts here will be aimed to be read in 60 seconds, so you can move onto the next thing without getting that nagging feeling that you missed something because you didn't quite get to the end :)

Further Rationale

What do you do once you have the coveted MBA? How do you keep up with trends, ideas etc ... This is another aim of this site.

So it is more than just about getting MBA level of knowledge it is about continually maintaining and renewing that capacity, whether you have an MBA or not.

About MBA Reader

MBA Reader started as an idea based on the concept that the leading business advice and knowledge is readily accessible and published in books. To acquire this knowledge and maintain a competitive advantage all you needed to do is read the books.

Simple.

So you can essentially get an MBA equivalent level of knowledge yourself, in your own time, following your own special interests.

This isn't quite enough and to enhance the delivery mechanism the information is highly summarised and presented in a fast easily digestable format.

An that's about it.